Friday, October 18, 2019


Graphic Design

Next Level Brand: Actionable Advice on Growing Your Brand & Organization

Kyle Courtright, Graphic Designer & Brand Strategist at Courtright Design

Kyle Courtright

Kyle Courtright

There’s a lot of fluff out there on how to grow a business.

We try to curate what we’re looking for, but the practical, “this is what works and here are the steps” is much tougher to come by.

In this 90 minute session, Kyle will uncover practical tips and strategies into the power of branding, design and marketing. The overall structure will include a 45 minute talk, 30 minute brand focus exercise and 15 minute Q&A.

This workshop will reveal actionable advice on the following:

• Attracting qualified customers

• How to effectively land and keep clients

• 100 raving fans

• Stop blending in: Embracing your story and distinction

• Pricing your product or service (without throwing darts)

• The counter intuitive model of setting goals

• Staying productive in a world vying for your attention

• Multiple revenue streams

• Logo, identity and branding systems

• The Robinhood Technique: A proven social media strategy

• When SEO and content marketing does the work for you

• Tips and tricks to make your website work for you

• Why conversion optimization needs to be your new best friend

• All things branding: Positioning, personas and archetypes

• Must-read, evergreen business and branding books

• Relevant, effective marketing and promotion avenues that work

• How knowing your audience will save you time and money

• Staying lean and mean: Bootstrapping your business

• Investing in design: The value of the visuals

• The best business and branding resources, tools and apps

• Top sites for branding and design inspiration

• The secret sauce of social proof

• Where the best designers hang out online

• How affiliate marketing changed the game for my businesses

• Harnessing the power of relationship building

• Ahead of the curve: 2020 design trends

Please bring a laptop or pen/pad for this session.

Don’t miss out on this one! Join Kyle’s workshop today and learn practical, actionable ways to take your brand and business/ministry to next level growth.


Podcasting/Social Media

Podcasting Workshop

Ryan Becker (Absurdity podcast) and Matthew Lucio (Adventist History & Adventists Are Weird podcasts)

Ryan Becker

Ryan Becker

Matthew Lucio

Matthew Lucio

Ryan Becker (Absurdity podcast) and Matthew Lucio (Adventist History and the newly released Adventists are Weird podcasts) team up to explore the world of podcasting and how you can dive in and embrace this creative medium for ministry.


Podcasting/Social Media

Podcasting AMA: Discussion Panel

Kendra Arsenault (Advent Next), Ryan Becker (Absurdity podcast) and Matthew Lucio (Adventist History & Adventists Are Weird podcasts)

Kendra Arsenault

Kendra Arsenault

Ryan Becker

Ryan Becker

Matthew Lucio

Matthew Lucio

We’ll sit down with Kendra Arsenault (Advent Next), Ryan Becker (Absurdity), and Matthew Lucio (Adventist History and the newly released Adventists are Weird podcasts) for an “Ask Me Anything” style Q&A that promises direct answers to transparent questions. Ultimately we’ll see where the discussion goes, but topics of interest may include: how podcasting fits into digital evangelism; opportunities for ministry; how podcasting fits into evangelism; podcasting as a tool for community building and storytelling; lessons learned from the perspectives of a pastor, student, personal ministry, and university setting; promoting and multi-channel social media strategies; why fundraising is important; and why digital missionaries need to learn to fundraise. We hope this session inspires you to start a podcast as a personal ministry, a church outreach/inreach tool, and/or as a creative outlet.


Communication Education

Out of the Shadows: Bridging Cultural Gaps

Sarah Ruf, community relations specialist for Arizona Developmental Disabilities Planning Council, and Natalia López-Thismón, professor at Southern Adventist University’s School of Journalism and Communication

Sarah Ruf

Sarah Ruf

Natalia López-Thismón

Natalia López-Thismón

In an increasingly globalized world, it’s crucial that communicators are prepared to build diverse and inclusive connections with those around them. Learn hands-on tips to deepen your relationships with marginalized communities and hear experiences from industry professionals working with multicultural groups.


Print

Seeing With Depth: Making Photos that Speak

Diane Joy Schmidt, photojournalist and writer

Diane Joy Schmidt

Diane Joy Schmidt

Diane Joy Schmidt, award-winning photojournalist and writer based in Albuquerque, New Mexico, will focus on what goes into seeing deeply, stories behind her prize-winning photos, and she will also discuss how to make the commonplace assignments that we often face visually interesting. 


Communication Strategy

Communication Through the Generation Gaps

Daryl Gungadoo, AR Media Lab Director at Adventist Review Ministries

Daryl+Head.jpg

From the Silent Generation, the Baby Boomers, the Gen X-ers, Gen-Y & Gen-Z, there is a vast chasm in world-view and communications preferred style. Let’s explore some inter-generational bridge-building.


Media Production

Lessons from Global Youth Day

Daryl Gungadoo, AR Media Lab Director at Adventist Review Ministries

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Every March, since 2013, the youth of our church is mobilized globally to be the “Hands & Feet of Jesus”, engaging with over 80,000 youth in a 24-hour period. Let’s explore the technical requirements to pull such a global event