Friday, October 18, 2019


Podcasting/Social Media

Podcasting Workshop

Ryan Becker (Absurdity podcast) and Matthew Lucio (Adventist History & Adventists Are Weird podcasts)

Ryan Becker

Ryan Becker

Matthew Lucio

Matthew Lucio

Ryan Becker (Absurdity podcast) and Matthew Lucio (Adventist History and the newly released Adventists are Weird podcasts) team up to explore the world of podcasting and how you can dive in and embrace this creative medium for ministry.


Communication Strategy

Strategic Communication (Integrated)

Kenn Dixon, Vice President for Communication and Public Relations at the Texas Conference of Seventh-day Adventists

Strategic Communication (Integrated) builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

Learning Objectives

·         Understand advanced concepts of integration in the context of public relations and communications projects.

·         Apply integration strategy across multiple channels to drive stronger results in faster, more efficient manner.

·         Understand digital marketing and SEO strategies to create more cohesive integrated plans.

·         Enhance social media and content skills to build stronger synergy between channels.

·         Create effective goals and measurements to determine success metrics and create a continuous improvement feedback loop.


Photography/Film

Your Camera Doesn’t Matter

Aaron Thomas, Independent Freelance Photographer & Director of Photography

What makes photos and videos great? Hint: It’s not your camera. Photographers and videographers are often tempted to think they are crippled by their equipment. Whether you are new and just starting out, or have budget restraints, honing your craft happens independently from your gear. We’ll look at lighting, composition, subject movement and emotion. In addition to learning new tools, we’ll do some hands on examples; bring a camera if you have one!


Crisis Communication

Communicating During Times of Crisis

Kenn Dixon, Vice President for Communication and Public Relations at the Texas Conference of Seventh-day Adventists

A crisis is a reputation-defining event in the life of your organization. It's an unpredictable event that thrusts your organization into the spotlight. It presents a danger that threatens the organization and reputation, and at the same time, an opportunity that can strengthen and infuse new life into the organization. This session will review what to do to prepare for the inevitable crisis through risk management, how to manage it and how to re-brand after it happens.

Learning Objectives

  • Identifying and Understanding a crisis (before a crisis occurs)

  • Leadership and communication during a crisis (during crisis events)

  • Evaluation and building after the crisis (healing after)


Media Production

Lessons from Global Youth Day

Daryl Gungadoo, AR Media Lab Director at Adventist Review Ministries

Every March, since 2013, the youth of our church is mobilized globally to be the “Hands & Feet of Jesus”, engaging with over 80,000 youth in a 24-hour period. Let’s explore the technical requirements to pull such a global event


Podcasting/Social Media

Podcasting AMA: Discussion Panel

Kendra Arsenault (Advent Next), Ryan Becker (Absurdity podcast) and Matthew Lucio (Adventist History & Adventists Are Weird podcasts)

Kendra Arsenault

Kendra Arsenault

Ryan Becker

Ryan Becker

Matthew Lucio

Matthew Lucio

We’ll sit down with Kendra Arsenault (Advent Next), Ryan Becker (Absurdity), and Matthew Lucio (Adventist History and the newly released Adventists are Weird podcasts) for an “Ask Me Anything” style Q&A that promises direct answers to transparent questions. Ultimately we’ll see where the discussion goes, but topics of interest may include: how podcasting fits into digital evangelism; opportunities for ministry; how podcasting fits into evangelism; podcasting as a tool for community building and storytelling; lessons learned from the perspectives of a pastor, student, personal ministry, and university setting; promoting and multi-channel social media strategies; why fundraising is important; and why digital missionaries need to learn to fundraise. We hope this session inspires you to start a podcast as a personal ministry, a church outreach/inreach tool, and/or as a creative outlet.


Graphic Design

Adventures in Design

Zack Posthumus, Freelance Graphic Designer

Approach your design projects as embarking on an amazing trip. You want to make sure you’ve packed the essentials, researched where you are going and everyone in your group is on the same page. In this workshop we’ll look at some crucial elements that will enhance your client/designer experience and improve the quality of your projects. Tips and best practices will benefit designers and project managers alike. Together, we’ll discuss destination research, what to pack, how to travel, what to expect and your final destination. Get on board!


Public Relations

The Power of Storytelling On Instagram

Chelsya Waworuntu, Digital Strategist at Cheya Media

As Christians, it is our story that provides power. It is our testimony that brings a different perspective to non-believers. For every believer, it was Christ’ story that moved them. Storytelling is how we connect with one another with authenticity and sheer vulnerability. As society evolves into a time of all things technology, enhancing the use of storytelling is essential when connecting with the younger generation. One of the best ways to create a meaningful impact with Generation Z is through their most common mode of communication: social media.

This session will teach various ways to leverage the tool of Instagram in a more meaningful way to better present your brand and organization and, most importantly, to have more authentic connections with people through storytelling. As a digital strategist, I constantly work with clients teaching them how to leverage social media to see positive results for their businesses through better content management strategies, sharing tips for organically growing followers, and through showing how to have a more authentic and genuine connection with people. By presenting a few of these key strategies, you'll find that Instagram can be used as a powerful tool for public relations or for growing your ministry.


Communication Education

Out of the Shadows: Bridging Cultural Gaps

Sarah Ruf, community relations specialist for Arizona Developmental Disabilities Planning Council, and Natalia López-Thismón, professor at Southern Adventist University’s School of Journalism and Communication

Sarah Ruf

Sarah Ruf

Natalia López-Thismón

Natalia López-Thismón

In an increasingly globalized world, it’s crucial that communicators are prepared to build diverse and inclusive connections with those around them. Learn hands-on tips to deepen your relationships with marginalized communities and hear experiences from industry professionals working with multicultural groups.


Podcasting

Launching a podcast for a denominational institution

Mylon Medley, Assistant Director for News of the North American Division

Learn how and why the North American Division communication department developed, pitched, and produced a news program in the form of an audio and video podcast. Discuss ways of showcasing innovation and creativity in a casual setting while operating on behalf of a traditional corporate structure.  


Professional Development

Freelance for the win

Zack Posthumus, Freelance Graphic Designer, and Aaron Thomas, Independent Freelance Photographer and Director of Photography

Zack Posthumus

Zack Posthumus

Aaron Thomas

Aaron Thomas

Aaron Thomas and Zack Posthumus discuss how to be a freelancer and how to work with them. We’ll share the good the bad and the ugly about working for yourself, and why we love it. Learn how to promote your business, collaborate with others and grow your client base. We’ll also discuss the benefits to working with freelancers and why an outside perspective contributes to your projects. Our experience encompasses photography, videography and graphic design and our work over the years on the Texas Conference magazine, the FLAME, has won several SAC awards for photography and design. Whether you are a freelancer yourself or you find that you need to hire freelancers for your organization, this workshop is for you!


Communication Strategy

Communication Through the Generation Gaps

Daryl Gungadoo, AR Media Lab Director at Adventist Review Ministries

From the Silent Generation, the Baby Boomers, the Gen X-ers, Gen-Y & Gen-Z, there is a vast chasm in world-view and communications preferred style. Let’s explore some inter-generational bridge-building.