Schedule

Click on a speaker’s name to view a photo and bio. View map of the venue to see meeting locations. Detailed descriptions of the Friday workshops and other additional information will be available in our convention app soon.

 

Thursday, October 16

8:30 AM

Boxed Lunch Pickup (tour attendees only) ~ Sponsored by Adventist Health

Tom and Vi Zapara School of Business


9:00 AM - 1 PM

Media Tours

  • Student attendees have priority

Meet at the Zapara parking lot at least 45-60 minutes before tour starts.


9 AM - 11 AM

Union Publication Editors’ Meeting (self-led)

Zapara, Room 235


10 AM - 12 AM

Conference Comm Director Meet & Greet (self-led)

Zapara, Room 236


8:30 AM - 5:00 pM

Morning Registration (8:30 AM to 12:00 PM)

Afternoon Registration (1:00 PM to 5:00 PM)

Zapara School of Business Rotunda

Hole Memorial


1 PM - 1:40 PM

Student Orientation

Zapara, Room 244


1:45 PM - 5:15 PM

General Session and Activities

Welcome:

SAC President JeNean Lendor, SAC Executive Director Kimberly Luste Maran, La Sierra President Christon Arthur, Pacific Union Conference Communications Director Ray Tetz.

Featured speakers

“Your Toughest Audience Is You: Communicating Self-Compassion”

Presented by Tanya R. Cochran

—————————————————————

“The Harvest in HOLLYWOOD is plentiful, but the INFLUENCERS are Few.”

Presented by Merlinda Balmas

Hole Memorial Auditorium


5:30 PM - 8:00 PM

Opening Reception & Exhibits
Combined SAC exhibitor showcase and La Sierra University's annual "Meet the Firms" networking event, featuring food truck dining with time to connect with fellow SAC attendees as well as network with potential employers and service providers. 

~ partially sponsored by Adventist HealthCare

Zapara Business School, Troesh Conference Center

 

Friday, October 17

Breakfast - On Your Own


8:00 AM - 4 PM

Registration

Zapara Business School


8:00 AM - 9:15 AM

TechTalk with Bryant Taylor ~Sponsored by Adventist Connect

Troesh Conference Center


9:30 AM - 10:30 AM

Keynote Address

“Leading with Clarity Even When Everything Gets Lost in Translation”

Presented by Seth Yelorda

Troesh Conference Center


10:45 AM - 12:15 PM

Workshops: Session 1 - Breakout Rooms

 

Written Word

“Thriving as a Freelancer: Strategies for Success”

Presented by Becky St. Clair

Zapara Business School, Room 235


Digital Communication

“Leveraging the Power of Parasocial Relationships”

Presented by Larry Witzel, Ph.D.

Zapara Business School, Room 236


Photography - Session 1 of 2

Photography As Ministry & Storytelling

Presented by Ronald Pollard

*Bring your camera.

Matheson Chapel


NEW - Advanced Practice Track (APT) - Workshop 1

*The Advanced Practice Track (SAC APT) is a three-part series designed for working communication professionals employed by Seventh-day Adventist organizations. Advanced sign-up is required.

"The RESPECT Index: Strategic Framework for Communication"

Presented by Ray Tetz and Greg Dunn

Zapara Business School, Room 244


12:15 PM - 2:00 PM

Lunch ~ Sponsored by AdventSource

Dining Commons


2:00 PM - 3:30 PM

Workshops: Session 2 - Breakout Rooms

 

Podcasting

The Podcaster's Playbook: Mastering Your Message for Maximum Impact

Presented by Kirk Nugent

Zapara Business School, Room 235


Design

Born Creators: Bridging Art, AI, and Ministry

Presented by Felipe Gutierrez

Zapara Business School, Room 236


Photography - Session 2 of 2

Church Photography Masterclass

Presented by Ronald Pollard

*Bring your camera.

Matheson Chapel


NEW - Advanced Practice Track - Workshop 2

Advanced sign-up is required.

“Ask Me Anything: Getting Communicators Inside the Adventist C-Suite”

Panel discussion hosted by Bradford C. Newton, Pacific Union Conference President

Moderators: Alyssa Truman and Ray Tetz

Zapara Business School, Room 244


3:30 PM - 4:00 PM

Break

Ballroom Foyer


4:00 PM - 5:30 PM

Workshops: Session 3 - Breakout Rooms

 

Social Media

"From Clicks to Connection: Making Social Media Work For Good"

Presented by Patricia J. Maxwell

Zapara Business School, Room 235


Purpose-Driven Communications:

“Why the Church Needs Your Talents”

*For students and young professionals.

Facilitated by Matt Webster

Zapara Business School, Room 201


Adventist Connect’s Frame

“Using the Church and School Website Platform to Maximize Your Church’s Digital Presence”

Presented by Anthony White

Zapara Business School, Room 236


NEW - Advanced Practice Track - Workshop 3

Advanced sign-up is required.

“Legal, Ethical, and Moral Issues in the Age of Misinformation and AI”

Presented by attorneys Todd McFarland, Deputy General Counsel for the General Conference and Jon Daggett, Pacific Union Conference General Counsel.

Moderator: Ray Tetz

Zapara Business School, Room 244


6:00 PM - 7:00 PM

Dinner - Festival of Sabbath begins

Hosted by the Pacific Union Conference

Troesh Conference Center


7:00 PM - 8:30 PM

Festival of Sabbath

Evening Program with Featured Speaker

Kendra Haloviak Valentine

Troesh Conference Center


8:30 PM - 10:00 PM

Churro and Cocoa Afterglow
Sponsored by the Pacific Union Conference

Zapara Business School Veranda


Sabbath, October 18

Breakfast - On Your Own


9:30 AM - 12:30 PM

Festival of Sabbath

Introductory session, featured speakers Dr. Sigve Tonstad and Bradford C. Newton, activities, and a video showcase.

Troesh Conference Center


12:35 PM

Group Photo

As instructed


1:00 - 2:00 PM

Lunch

Dining Commons


2:00 PM - 5:00 PM

Sabbath Afternoon Activities

TBA


6:30 PM - 9:00 PM

Awards Banquet

Troesh Conference Center


Registration for the 2025 SAC Convention is open!